B2B Lead Generation: A Practical Guide
How to build a B2B lead list that actually converts — where the data comes from, which sources are worth your time, how to verify it, and what to do with it once you have it.
Lead generation, without the guesswork.
Field notes on finding buyers, writing cold email that gets read, and keeping your messages out of the spam folder. Written by the people building the tool, not by a content agency.
- Lead generation 6
- Cold outreach 4
- Agency growth 3
- Deliverability 3
- Legal & ethics 1
Start here
Email Verification, Explained Properly
What happens when an address is checked — syntax, MX records and the SMTP probe — and why "risky" is a real answer rather than a hedge. Written from the inside of a verifier.
Is Scraping Google Maps Legal?
The honest answer, separating three things people conflate — copyright, computer-misuse law, and terms of service — plus what actually changes when the data is contact details in the EU.
More guides
Using AI to Personalise Cold Email Without Sounding Like a Robot
What language models are genuinely good at in outbound, what they are reliably bad at, and the workflow that produces first lines a human would have written — plus the failure modes that make replies stop.
Cold Email Infrastructure: Google Workspace, Microsoft 365 or an SMTP Provider
Which sending setup survives cold outreach and which one gets you suspended — mailboxes versus bulk senders, domains versus subdomains, aliases versus real inboxes, and the limits that actually bind.
Cold Email Templates That Get Replies (and Why Most Don't)
Six cold email templates you can copy, each with the reasoning behind every line — plus the structural mistakes that make a well-written email fail before it is read.
Cold Email vs LinkedIn Outreach: Which One Actually Works for You
An honest comparison of the two main outbound channels — reach, cost, ceiling, risk and reply rates — plus the sequence that uses both without doubling the work.
How to Find Creators and Influencers by Niche (and Reach Them)
Creators are businesses that never built a website — the contact details live in the bio, not on a domain. Here is how to find them by niche, read the numbers that matter, and get a reply that is not ignored.
Finding B2B Leads on LinkedIn Without Sales Navigator
What a free LinkedIn account can and cannot do for prospecting, how to work around the commercial use limit with search operators, and how to turn a profile into an address you can actually send to.
Getting Your First Ten Clients With No Case Studies and No Referrals
The zero-to-ten problem for a new agency or freelancer — what to sell when you have no proof, the arithmetic of how many businesses you need to contact, and the four routes that work before you have a reputation.
Hard Bounce vs Soft Bounce: Reading What the Server Actually Told You
What SMTP reply codes mean, which bounces damage your domain and which are harmless, and the exact rules for when to retry, when to suppress and when to stop the campaign.
How to Find a Company's Email Address (Without Guessing Blind)
Seven places a business address is already published, the six patterns almost every company uses, and why an unverified guess is more expensive than no address at all.
The Ideal Customer Profile, Written So You Can Actually Search For It
Most ICP templates produce a document nobody uses. This one produces a search query — the five fields that decide who you contact, how to fill them in with or without existing customers, and how to tell when the profile is wrong.
What to Charge for Lead Generation (Four Pricing Models, Honestly Compared)
Retainer, per lead, per appointment or revenue share — what each one really costs you, which clients each suits, and how to work out your floor before you quote anything.
How to Find Business Emails from Google Maps (2026 Guide)
Google Maps lists millions of businesses but hides their email addresses. Here is how to turn map listings into a verified email list, manually and at scale.
Why Your Cold Emails Land in Spam (And How to Fix It)
A practical deliverability checklist for cold outreach — authentication, domain warm-up, list hygiene and the sending habits that keep you out of the spam folder.
Building a Predictable Lead Pipeline for a Small Agency
How a small agency can build a repeatable outbound pipeline without a sales team — choosing a niche, sizing the market, and running weekly search cycles.
Beyond the guides
How to get customers, by trade
Seventy-three trades, each with how work actually arrives in it, the commercial accounts worth chasing, and the searches that find them.
Where the data comes from
Eleven sources — Maps, LinkedIn, Instagram, TikTok, Yelp and the rest — and which one actually covers your market.
Lead generation glossary
Catch-all, greylisting, SPF alignment, ICP. Every term used on this blog, defined once and properly.
Automate the boring half
Running the same searches on a schedule and pushing the results into your CRM or outreach tool.
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